A Florida real estate school · Permit ZH1003171
Most schools sell you sixty-three hours and wave goodbye at the exam. We start with the sixty-three hours, then the forty-five that come after, and then the things nobody teaches at all: how to farm a neighborhood, how to direct AI instead of fearing it, how to know license law well enough to argue about it in a game show. One school, from the first hour to the tenth year.
The whole school
Get licensed, stay sharp, get good. Every course here is taught the same way: short pieces, real practice, questions that get harder on purpose, and someone who notices when you go quiet.
Getting licensed · opening soon
Florida's sales associate pre-license course. Sixty-three hours, built in short pieces for a phone, with fingerprinting on site, your DBPR application filed properly, and your exam date booked with you rather than by you.
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The deadline nobody warns a new agent about. Florida requires new sales associates to finish forty-five hours of post-license education before their first renewal. We would rather you plan for it now than panic later.
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Real scenarios, real consequences, real protection. Professional ethics taught through Florida transactions you will recognize, so you spot a problem before a complaint is filed rather than after. Taught as an escape room, because nobody has ever stayed awake through an ethics lecture and everybody stays awake trying to get out of a room.
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Badge up. The Florida law that matters this year, in plain English: license law, escrow, brokerage relationships, buyer representation and compensation, disclosures and fair housing. Played as a game show, because you remember what you competed over and forget what you highlighted.
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A repeatable listing process from pre-listing to close, with the seller communication written once and sent automatically. You leave with the pipeline built, not with notes about building one.
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The highest return and lowest cost strategy in this business, and the one almost nobody runs properly. A twelve-month themed calendar, a plan for your top fifty, and check-ins that generate referrals without ever sounding like a sales call.
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Which tools are worth your time and which are hype, how to write a prompt that actually produces a usable listing description, and a content workflow that takes under thirty minutes a week. You leave with the prompts, not the theory.
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A big goal, reverse-engineered into what you do on a Tuesday. The three income-producing activities that move it fastest, an accountability system you will actually keep, and a written plan you leave the room holding.
Open now · first chapter free Read chapter one free →Marketing & Brand · open now 10 deep dives · first chapter of each free
Market every home like an estate, at every price point: listings, photos, copy, social, video, email, open houses, marketing law and your own brand. New to the business? Start with The Luxury Track.
Market a starter condo with the same care as a waterfront estate. Positioning, the property story, a four-week launch plan, private showings and the quiet art of discretion.
You don't have to hold the camera to own the result. Learn to brief photographers, videographers and drone pilots, prep the home for the lens, review proofs, and get the license in writing.
Write listing descriptions and social captions that are specific, sensory and accurate. Retire the tired words, keep every line fair, and learn to make a modest condo read with the same care as an estate.
A calm weekly plan built on four pillars: community, education, listings and proof. One hour of batching, one idea stretched across every platform, and a 30-day starter calendar you can actually keep.
Plan the route, write a short script, steady the phone and narrate like a person, not a brochure. Then caption, edit and post one walkthrough in several useful shapes, with the seller's permission and fair housing built in.
Email that earns replies by giving something useful before asking for anything. Build a consent-only list, write short sequences in a warm human voice, and measure what actually matters.
Plan, host and follow up on an open house that feels like a private showing at any price point. Marketing the week before, the guest experience, safety, sign-in, door conversations and the seller report, all in one checklist.
A plain-language tour of the rules that touch real estate marketing: brokerage names, fair housing, honest claims, credit terms and texting consent. General education, not legal advice, ending with your own pre-publish checklist.
A brand is a promise you keep, repeated until people recognize it. Find your lane, refresh your headshot and bio, align your look with your brokerage's rules, and finish with a 30-day tune-up.
You don't need a luxury listing to work like a luxury agent. Six habits, from discreet presenting and honest pricing to waterfront questions and a vendor bench you can trust.
Need CE credit today? Take it through our partner, The CE Shop →
Three ways in
The follow-up, the paperwork and the preparation are identical in all of them. The only real question is how much company you want, and whether you would rather be in the chair or in your kitchen.
Short lessons on your phone, your progress saved as you go, and the same weekly call from Cara in the licensing courses. No room to show up to and no schedule to keep. The skills workshops are open now; the licensing courses open soon.
Same session, two doors. Sit in the classroom in St. Petersburg, or join the identical session online from wherever your evening actually happens. A small group that started when you did, with someone who notices when you go quiet. Recorded either way, so missing one costs you nothing.
Some courses are also taught somewhere considerably better than a conference room. Never required, never a condition of anything, and always available for less from your kitchen table.
Why this school
Florida sets the curriculum, so every school teaches the same sixty-three hours. What differs is whether anybody notices when you stop.
A real check-in every week from Cara, not an automated nudge with your first name in it. Go quiet and you get a phone call. That one thing is the difference between finishing and not.
Florida requires electronic fingerprinting and most students lose a week hunting for a vendor and a slot. We bring mobile Livescan on site. You choose your date when you register.
We sit down together, choose a date you can realistically be ready for, book it while you are in the room, and build your review plan backwards from it. Nobody here picks a date and hopes.
Title, lending, inspection, insurance, photography. You meet them while you are still studying, so the numbers are in your phone the day your license is issued.
Prorations, commissions, transfer taxes, qualifying ratios, drilled in every single unit until the arithmetic is boring. Boring is exactly where you want it.
Nobody gets a certificate by email. Bring your family, especially your kids, and we read your own words back to you in front of everyone.
The room is your first network. Some of these people will still be taking your calls in ten years.
Beyond the coursework
Business and Brews for Change, the Social Media Marketing Lab on Monday mornings, Build Your Team Nights, daytime sessions for people whose evenings are spoken for, and Mom, Dad and Me for parents who refuse to choose. Most are open to you long before you are licensed.
Straight answers
One last thing
A license you start in January is a license you hold in spring. If you have been circling this for a year, the only thing missing was someone to hold the door.