Courses · Skills workshop · marketing compliance
Open now · first chapter free
Ads Without Regrets Marketing Law & Fair Housing
Nobody gets into real estate to read advertising rules. But one sloppy post can undo a lot of good work. Learn the questions to ask before you hit publish, and who to ask them to.
- Format
- Self-paced online now · live sessions announced to the list
- Length
- Self-paced any time · 10 lessons
- Status
- First chapter free · enrollment opening soon
- Instructor
- Cara Savell Keelin
Who it's for
- Agents who write their own posts, ads, flyers and listing copy
- Team leads who want one simple standard before anything goes public
- Anyone who has ever hovered over the publish button and wondered
What you'll leave with
- A working sense of the main rules that touch real estate advertising, in plain words
- Fair housing habits for copy, images and ad targeting
- A feel for which claims and credit terms need extra care, and when to call your broker or a lender
- A one-page pre-publish compliance checklist you built yourself
What you'll learn
Module by module, lesson by lesson.
Fair housing in advertising
- Lesson 3: Describe the property, never the people
- Lesson 4: Images, ad targeting and the logo
Honest claims
- Lesson 5: Square footage, "sold" and "number one"
- Lesson 6: Other people's listings, photos and virtual staging
Money and messages
- Lesson 7: Credit terms in ads: when to call a lender
- Lesson 8: Calls, texts and consent
Your pre-publish checklist
- Lesson 9: Build your pre-publish checklist
- Lesson 10: Your first week
General education, not legal advice. Ask your broker.
Skills workshop · not a licensing course. No account needed: your progress is saved in this browser. The first chapter is free to read; the rest of the course opens with enrollment.
The rest of the course
Enrollment opening soon. Join the list.
The first chapter is yours to read now, no account needed. The remaining 4 modules and 8 lessons open with enrollment. Join the list and Cara will write to you once, when enrollment opens.
Included for Inspired Nooks Realty agents. See the brokerage →
How it's taught
Live, it’s a workshop. Self-paced, it’s yours.
The self-paced version turns each of these into a short exercise you do on your own.
Red Pen Round
Teams get a stack of made-up ads and mark every line they would take to their broker before publishing. Then the room compares notes.
Rewrite Relay
Each table rewrites a problem listing description so it describes the property, never the people, and reads it aloud.
Checklist Build
Everyone drafts a one-page pre-publish checklist and leaves with it finished.
Your instructor
Cara Savell Keelin
Founder, and broker-owner of Inspired Nooks Realty
Cara is a third-generation St. Petersburg native and the broker-owner of Inspired Nooks Realty. She built the Academy to teach the way she runs her own brokerage: short pieces, real practice, and someone who notices when you go quiet.
First in line
Enrollment opening soon. Join the list.
No deposit, no obligation, no drip sequence. One email from Cara when enrollment opens for this course, and word of live dates before they go anywhere else. Agents of Inspired Nooks Realty: this course is included for you.